![]() ![]() Social recruiting works for brand building along with the rest of your marketing efforts. After all, they’re already your biggest fans. Already have an engaged Reddit community? Share job listings and reach out to your top contributors as potential candidates. Produce a lot of visual content, especially about working at your company? Start a YouTube channel. hiring for the 2023 season! Park opens May 5 □ #hiring #jobs #summerjobs #studentjobsĮxplore other platforms if they fit your brand and audience. ![]() Sum up the role and who you’re looking for, add a few relevant hashtags, and share. If your company is active on TikTok, create and share videos for each job listing. The platform launched #TikTokResumes in 2021 (more on that later), but you can also search for hashtags like #CareerTok, or ones specific to your industry or location, like #TorontoJobs. While TikTok isn’t on the list above, it should be on your radar if you’re looking to fill roles in social media, marketing, and other creative fields. Some companies incorporate this content into their main account while others create separate recruiting-focused accounts, like on Instagram TikTok It’s a powerful tool for developing an audience eager to apply for your next opening. Join the SeaWorld San Diego team! See our latest job opening here: #NowHiringīeing a visual-first platform, Instagram is the perfect place to “show not tell” how your company lives its values. (More on how to use job and industry-specific hashtags later.) Part of Twitter’s recruiting appeal is how easy it is to find content with keywords or hashtags like #NowHiring. Twitter tends to suit professional, media, or creative jobs more than others, but again, it all depends on if your target candidates use Twitter. However, since Facebook is the world’s most popular social platform, there are still ways to use it successfully for social recruiting, especially as part of a paid ads campaign. Before then, you could post a free job listing to your Facebook Page and Facebook’s global job database. 8 people get hired every minute from LinkedIn.įacebook used to be a top spot to find and post jobs, but Meta removed the Jobs section in February 2023.117 people apply to LinkedIn job listings every second.61 million LinkedIn users search job listings on the platform every week.LinkedIn is by far the most popular social recruiting platform for both job seekers and companies. That said, the most popular social media platforms people use to find jobs are LinkedIn (60%), Glassdoor (51%), and Facebook (37%), though many other platforms also have sizable market share. The key - as with regular social media marketing - is knowing where your ideal candidates spend their time, and being there. You don’t need to use a specific social platform to succeed. How to build a strong social recruiting strategy: 7 steps 1. True social recruiting is all about proactively searching for top talent and building your brand as an employer people want to work for. ![]() Social recruiting goes beyond traditional recruiting methods like distributing job listings. Popular social recruiting platforms include LinkedIn, Facebook, Twitter, and Glassdoor. Social recruiting is the practice of using social media to find, attract, engage, and encourage candidates to apply at your company. Free 30-Day Trial What is social recruiting? ![]()
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